You are here: ASDA Financial Services > Life Insurance > Advised Life Cover Overview

Peace of mind for
you and your family

At Asda we have a range of cover designed to meet different needs. Our award winning advisers will compare the market to find the right product for you. Whether that’s life insurance, critical illness cover, income protection or a combination of these, we'll find a policy that's right for you.

Designed to fit around you

Key benefits:

We'll find the right life insurance cover for you at the right price
Get free no-obligation advice from our award-winning advisers
We work with LifeSearch who have been awarded the Best Protection Adviser award 7 times at the Money Marketing awards
We compare prices from leading insurance companies such as FriendsLife, Aviva and Legal & General
We'll save you time by filling in all the paperwork for you
It only takes a few seconds to get your online personal quote

We compare prices from leading life insurance companies

Or call our UK call centre FREE on 0800 975 1208

We're open 8am to 8pm weekdays. 9am to 6pm Saturday.

ASDA Advised Life Cover

You can also get a quote by calling our UK call centre on

0800 975 1208†

Latest news

16/04/2012 - What to look for when buying a family home For many people, settling down and starting a family with ...

16/04/2012 - Brits cutting back on insurance to save money The struggling UK economy might be forcing many of us to...

30/03/2012 - 2012 budget offers little relief for struggling families Chancellor George Osborne has today offered two million...

More News

Useful guides

More Guides

More from ASDA

Your cover will depend on your individual needs and circumstances and the premium you choose to pay.

* Price based on £100,000 of level term cover over 20 years for a female aged 30 next birthday and in good health. Prices correct as at January 2012.

~Price based on level term life insurance and critical illness cover of £71,591 over 25 years for a non-smoking man in good health aged 30 next birthday. The critical illness cover is based upon Class 1 (clerical/admin) occupation, Own Occupation definition and reviewable rates. Price correct as at January 2012.

#Price based on £11,016 of cover per annum for a male aged 30 next birthday. IP cover is based on a 13 week deferment period to age 65 and upon Class 1 (clerical/admin) own occupation and reviewable rates. Price correct as at January 2012.

^Price based on level term life insurance cover of £32,100, over 25 years for a non-smoking man in good health aged 30 next birthday. The Real Life Cover insurance is based upon a 26 weeks deferment period and Class 1 (clerical/admin) occupation for a £300 benefit per month in the event of unemployment or redundancy. Prices correct as at January 2012.

† Calls may be monitored and recorded for quality and security purposes. Lines open Mon-Fri 8am to 8pm and Sat 9am to 6pm.

Advice on Asda Advised Life Cover is provided by LifeSearch Limited, an Appointed Representative of Baigrie Davies and Company Limited who are authorised and regulated by the Financial Services Authority.

Navigate the Asda Financial Services website:

Insurance
- Car Insurance
  - Get our best price from 15 insurers with just one click.
- Home Insurance
  - Choose the cover you need with Asda Home Insurance.
- Travel Insurance
  - In a hurry? You could get covered instantly from only £4. Choose from Single Trip and Annual Multi-Trip travel policies.
- Pet Insurance
  - 3 different levels of cover so you can find the right insurance for you and your pet.
- Cat Insurance
  - 3 different levels of cover so you can find the right insurance for you and your cat.
- Dog Insurance
  - 3 different levels of cover so you can find the right insurance for you and your dog.
- Van Insurance
  - Get up to 70% no claims discount with Asda Van Insurance. Get a free quote today
- Breakdown Cover
  - Full UK breakdown cover for £7.50 per month.
- Motorbike Insurance
  - We guarantee to beat any like for like quote!
Credit Cards & Loans
- ASDA Reward Credit Card™
  - Have you got yours yet? Credit, subject to age and status, is provided by Santander Consumer Credit Services Ltd. Find out more
- Personal Loans
  - Existing customers only.Click here
- Trade Card
  - An Asda Trade Card is a simple, secure and more convenient way to pay for your business purchases.
Life Insurance
- Instant Life Cover
  - FREE £20* Gift Card with your policy
- Advised Life Cover
  - We compare the market to get the right deal for you
- Over 50s Life Cover
  - Guaranteed acceptance and no medical for all UK residents aged between 50 and 80 with Asda Over 50s Life Cover.
- Income Protection
  - We search the market to find the best possible price for you.
- Critical Illness Cover
  - Protect yourself with Critical Illness Cover.
- Real Life Cover
  - Protect yourself and your family with Real Life Cover
- Mortgage Life Insurance
  - Get advice on your mortgage life insurance quote with Asda today
At Home
- Home Insurance
  - Choose the cover you need with Asda Home Insurance.
- Instant Life Cover
  - FREE £20* Gift Card with your policy
- Advised Life Cover
  - We compare the market to get the right deal for you
- Income Protection
  - We search the market to find the best possible price for you.
- ASDA Energy Switch & Save
  - Switch gas and electricity suppliers with the FREE Asda Energy Switch and Save service.
Travel
- Travel Insurance
  - In a hurry? You could get covered instantly from only £4. Choose from Single Trip and Annual Multi-Trip travel policies.
- Travel Money
  - 0% commission and FREE next day delivery on all orders over £500.
- Breakdown Cover
  - Full UK breakdown cover for £7.50 per month.
Motoring
- Breakdown Cover
  - Full UK breakdown cover for £7.50 per month.
- Car Insurance
  - Get our best price from 15 insurers with just one click.
- Van Insurance
  - Get up to 70% no claims discount with Asda Van Insurance. Get a free quote today
- Motorbike Insurance
  - We guarantee to beat any like for like quote!