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Guaranteed acceptance on Over 50s Life Cover

Asda Over 50s Life Cover, provided by LV=, starts from just £5 a month, that’s about 17p a day. So it’s an affordable way to make sure your family aren’t left with a financial burden when you die. You can leave your loved ones a useful cash lump sum to help towards funeral costs, help clear any unpaid bills or simply to make their lives a little easier.

Take out an Asda Over 50s Life Cover plan today and you'll get a FREE £30 Asda Gift Card 28 days after your third premium has been received.

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Find out more about the types of cover available

Take a look at all the benefits of Asda Over 50s Life Cover

Get an extra 10% with the Funeral Benefit option.

Find out more about your FREE £30 Asda Gift Card.

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ASDA Over 50s Life Cover

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* Lines open 8am to 8pm Mon-Fri, 8am to 4pm Sat. Your calls may be recorded and/or monitored for training and audit purposes. For Textphone please dial 18001 first.

Asda Financial Services Limited and Asda Stores Limited act as Introducer Appointed Representatives to Liverpool Victoria Friendly Society Limited (LVFS) for Asda Over 50s Life Cover. Asda is a trademark of Asda Stores Limited. LV= and Liverpool Victoria are registered trademarks of LVFS and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF. Tel: 01202 292333.

^Source= LV= Cost of a funeral research – Consensus Research – Jan 2012. (based on a sample of UK Funeral Directors).

†This is based on a projection in the current rise of funeral costs, using a yearly rate of 5.70%. Please be aware that this is only a projection based on the LV= cost of a funeral research – Consensus Research, January 2012 (therefore this figure could increase or decrease based upon market conditions).

The Funeral Benefit is provided by Dignity Funerals Limited. A company registered in England No. 00041598. VAT registered No.486 6081 14. 4 King Edwards Court, King Edwards Square, Sutton Coldfield B73 6AP. Telephone 0121 354 1557. Fax No 0121 355 8081. Part of Dignity plc. A British company. www.dignityfunerals.co.uk . The funeral service is provided by Dignity who is not regulated by the Financial Services Authority, but is a member of the National Association of Funeral Directors.

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